Every Pair of April 77 Records jeans features a "Le Pique April 77" plectrum neatly placed at the coin pocket and also a scratch card
download which enables you to download an MP3 from an artist signed to the April 77 Records Label.
Closed
The story starts in the late 1970's, when the brand Closed was founded in Italy, Closed became known for it's innovation, leading
a new wave of fashion. Closed has always been a family enterprise, and believes in operating as one big family and would never
lose track of the brand core values. Closed is proud of it's heritage, but at the same time looks to the future, Closed has become
a high-end brand creating a distinguished total look. Closed design is best described as sophisticated casual wear, simple design is
combined with attention to detail.
Denim is Everything
Reynald Gautier and Marcus Martinez formed D.I.E in 2004. D.I.E was born from their common preferences for comic books, horror films
and music by bands such as The Guana Batz, The Meteors, in addition to the their most influential interest and concrete fascination:
skateboarding. The latter helped them form a sense of independence and life philosophy, which was instrumental in the creation of
Denim Is Everything.
Feiyue
Originating in Shanghai, the Feiyue sneaker first appeared in the 1920's. This small shoe made of light material that has guided the
paths of all social classes in China has crossed continents, arriving in Europe in 2006 where it was picked up by a team of French
enthusiasts fascinated by sneakers and urban culture.
Filippa-K
The Filppa K philosophy is based on the concepts Style, Simplicity and Quality. Filippa K apply these values to everything they do. By
combining timeless simplicity with a contemporary edge Filippa K makes distinctive fashion for modern urbanites with personal integrity
and an eye for good design. People who are confident enough to be sophisticated, yet curios enough to be fashionable.
Losing nothing of its vintage and authentic charm Feiyue has undergone a series of transformations with a gradual evolution of
practices, blending in French and international influences the brand is now set to conquer the walkways of Western cities.
J Fold
J Fold - The New York based menswear label re-invigorates men's accessories with a stylish range of products made from
premium grain top quality leather. J Fold is the hottest accesory line around right now and celebrity fans include Snoop Dogg
and Justin Timberlake. Each wallet comes in a J Fold presentation tin making them the perfect gift.
Marshall Artist
Established in 2000 by an Englishman and an Australian Marshall Artist have quickly became one of the leading street wear brands
in the UK and Australia. Already having many contacts and friends in the graphic industry they teamed up with some of the freshest
young artists and have to this day done some amazing collaborations with graphic artists like Demote (Sydney), Neasden Graphic
Control (London) and Joe Glover THISISH (new York) to mention but a few. Marshall Artist is instantly recognizable for its refusal to
conform to fashion trends. Selling not collections, but series.
One Green Elephant
One Green Elephant is a Japanese brand that gets its inspiration out of the big Asian metropolis – Tokyo, Seoul, and Shanghai.
Launched in Europe in mid 2005 they offer quality denim in great fits and innovative treatments at under £80.
Peckham Rye
Peckham Rye is a British heritage tailoring brand that produces ties, scarves and associated neckwear. Peckham Rye emerged from
its parent label, the renowned London master silk tie makers The Hunters Partnership. Founders David Walker and Martin Brighty
have an authentic background in tailoring having both been apprenticed at Savile Row. Peckham Rye wishes to reflect a true London
cut and thus the name for the brand itself is a perfect fit as it is the cockney rhyming slang for “tie”.
Revolution
Based in Denmark and founded in 1995 Revolution are a street denim brand with a strong graphic attitude. TheRevolution phillosophy
is simply - "Personal Style Never Goes Out Of Fashion."
Scotch & Soda
Established in 1985 and based in Holland Scotch & Soda take inspiration from a mix of vintage, surf and rock to create collections which
offer wardrobe basics with a fun and unique twist.
Triwa Watches
Triwa was established in 2006 with the purpose to design, manufacture and market playful watches. The inspiration came from Italy
where watches are more seen as accessories than time pieces. By offering watches in exciting materials and colours Triwa's vision is to
offer products that can be changed according to mood and fashion. Triwa aims to be a leading accessories company that continuously
offers cutting-edge fashionable products at competitive prices.
William Rast
Justin Timberlake and Trace Ayala, dressed up or dressed down, define class, comfort, and style. Together they design the threads to
match and deliver a brand that infuses the soul of authentic southern heritage with the energy of contemporary Hollywood. William Rast
is a testament to Justin and Trace’s Tennessee roots; “William” is the first name of Timberlake’s grandfather and “Rast” the last of Trace
Ayala’s.
Worn By
Worn By is a label dedicated to recreating garments once worn by icons of the past, using iconic images. Worn By has developed into a
developed into a premium style label to be found in the world's most exclusive retailers. Worn By source photography from the worlds of
music, film and sport to find images that really capture moments in time. All their vintage style t-shirts are made using the best fabrics and
washes, together with great colours, switch and print techniques achieve a truly authentic finish that feels great to wear.
